With each of their unique releases, YUKU demonstrate that a music label can go so much more beyond just music, into a realm where the integration of audio and visual breathes meaning into the work. Their latest release ‘Reminiscence’ by Sam a La Bamalot is accompanied by a breathtaking cinematic video produced by the incredibly talented Jeroen Hoogaars.

The visual counterpart presents an otherworldly desert landscape of Dune-like origin, with a limited color palette composed primarily of cardinal reds, and muted monochrome hues. The ambiguous aesthetic, compounded by lo-fi retro synths, create a rift into the realm of 80s Sci-Fi; curiously you'll find yourself navigating this sequence through texture, light, and sound.

Cast your gaze across the smooth vistas as you're lulled by the hypnotic analogue sonics. Bright focal points of light move into complex geometrical patterns, generating an atmosphere of desperation. Amorphous and impossible shapes hold the hands of haunting melodies that lead you directly into the heart of this unknown world - where mystery invites meaning and interpretation. It is through this dialogue between the artwork, music, and the observer that a special relationship is formed. One provides meaning to the work just as much as the work provides meaning to the observer, and with this mutual exchange one’s connection with the music is elevated to uncharted worlds.

For YUKU, it has always been a goal to create something special for their audience, music, and art that possess value and meaning for those who seek it. With these incredible music videos, accompanied by the fine art-infused vinyl and loving attention to detail, YUKU presents a multi-layered package. One is able to listen to the music and go deeper still, diving into these visual worlds and storytelling, hopefully uncovering a precious, unique experience that they will cherish and carry with them for a long time.

With the growth of their Youtube channel and collection of music videos, this is only the beginning of a YUKU’s journey.