In today's age, we see companies taking all kinds of routes when expansion presents itself. Some companies handle it well, they develop scalable tools and internal structures that allow them to persure their vision despite the pressure. Other companies grow to the attention of even larger companies, and are presented with the offer of acquisition.

These sorts of decisions can make or break a company, and in recent times these changes can severely sway their perceived intentions—in the public eye.

Bandcamp is a company that throughout the past few years, has leant into putting the artist first (more than many other services, that is). I personally am a big fan of Bandcamp's model—their approach is of a laid back nature. We see the absence of forced marketing & crude privacy policies. We see a transparent royalty payment model, and a user-first approach to how listeners find & sell new music on the web.